Wednesday, August 04, 2004

how to be creative


So you want to be more creative, in art, in business, whatever. Here are some tips that have worked for me over the years:

1. Ignore everybody.
2. Creativity is its own reward.
3. Put the hours in.
4. If your biz plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail.
5. You are responsible for your own experience.
6. Everyone is born creative; everyone is given a box of crayons in kindergarten.
7. Keep your day job.
etc
etc
etc


este es un meme, por lo que las entradas siguen aumentandose segun se le vaya ocurriendo al autor, o le vayan sugiriendo otras.

un ejemplo de una muy buena:

7. Keep your day job.

I’m not just saying that for the usual reason i.e. because I think your idea will fail. I’m saying it because to suddenly quit one’s job in a big ol' creative drama-queen moment is always, always, always in direct conflict with what I call "The Sex & Cash Theory".

THE SEX & CASH THEORY: "The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task in hand covers both bases, but not often. This tense duality will always play center stage. It will never be transcended."

A good example is Phil, a NY photographer friend of mine. He does really wild stuff for the indie magazines- it pays nothing, but it allows him to build his portfolio. Then he'll go off and shoot some catalogues for a while. Nothing too exciting, but it pays the bills.

Another example is somebody like Martin Amis. He writes "serious" novels, but he has to supplement his income by writing the occasional newspaper article for the London papers (novel royalties are bloody pathetic- even bestsellers like Amis aren't immune).

Or actors. One year Travolta will be in an ultra-hip flick like Pulp Fiction ("Sex"), the next he'll be in some dumb spy thriller ("Cash").

Or painters. You spend one month painting blue pictures because that's the color the celebrity collectors are buying this season ("Cash"), you spend the next month painting red pictures because secretly you despise the color blue and love the color red ("Sex").

Or geeks. You spend you weekdays writing code for a faceless corporation ("Cash"), then you spend your evening and weekends writing anarchic, weird computer games to amuse your techie friends with ("Sex").

It's balancing the need to make a good living while still maintaining one's creative sovereignty. My M.O. is gapingvoid ("Sex"), coupled with my day job ("Cash").

I'm thinking about the young writer who has to wait tables to pay the bills, in spite of her writing appearing in all the cool and hip magazines.... who dreams of one day of not having her life divided so harshly.

Well, over time the 'harshly' bit might go away, but not the 'divided'.

"This tense duality will always play center stage. It will never be transcended."

As soon as you accept this, I mean really accept this, for some reason your career starts moving ahead faster. I don't know why this happens. It's the people who refuse to cleave their lives this way- who just want to start Day One by quitting their current crappy day job and moving straight on over to best-selling author... Well, they never make it.

Anyway, it's called "The Sex & Cash Theory". Keep it under your pillow.





how to be creative

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