Milton Glaser

10 cosas que ha aprendido Milton Glaser, estas son las 3 primeras:






Number 1
YOU CAN ONLY WORK FOR PEOPLE THAT YOU LIKE.
It took me a long time to learn this rule because at the beginning of my practice I felt the opposite. Professionalism inferred that you didn’t necessarily have to like the people that you worked for, and should maintain an arms length relationship to them. As a result, I never had lunch with a client or saw them socially. Some years ago I realised that I was deluded. In looking back, I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. Affection, trust and sharing some common ground is the only way good work can be achieved. Otherwise it is a bitter and hopeless struggle


Number 2
IF YOU HAVE A CHOICE NEVER HAVE A JOB.
One night I was sitting in my car outside Columbia University where my wife Shirley was studying Anthropology. While I was waiting I was listening to the radio and heard an interviewer ask ‘Now that you have reached 75 have you any advice for our audience about how to prepare for your old age?’ An irritated voice said ‘Why is everyone asking me about old age these days?’ I recognised the voice as John Cage. I am sure that many of you know who he was – the composer and philosopher who influenced people like Jasper Johns and Merce Cunningham as well as the music world in general. I knew him slightly and admired his contribution to our times. ‘You know, I do know how to prepare for old age’ he said. ‘Never have a job, because if you have a job someday someone will take it away from you and then you will be unprepared for your old age. For me, it has always been the same every since the age of 12. I wake up in the morning and I try to figure out how am I going to put bread on the table today? It is the same at 75, I wake up every morning and I think how am I going to put bread on the table today? I am exceeding well prepared for my old age’ he said.


Number 3
SOME PEOPLE ARE TOXIC AVOID THEM.
This is a subtext of number one. There was in the sixties an old geezer named Fritz Perls who was a gestalt therapist. Gestalt therapy derives from art history, it proposes you must understand the ‘whole’ before you can understand the details. What you have to look at is the entire culture, the entire family and community and so on. Perls proposed that in all relationships people could be either toxic or nourishing towards one another. It is not necessarily true that the same person will be toxic or nourishing in every relationship, but the combination of any two people in a relationship produces toxic or nourishing consequences. And the important thing that I can tell you is that there is a test to determine whether someone is toxic or nourishing in your relationship with them. Here is the test: You have spent some time with this person, either you have a drink or go for dinner or you go to a ball game. It doesn’t matter very much but at the end of that time you observe whether you are more energised or less energised. Whether you are tired or whether you are exhilarated. If you are more tired then you have been poisoned. If you have more energy you have been nourished. The test is almost infallible.



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