Rudolph the Red-Nosed Reindeer

La verdadera historia del origen de Rodolfo el reno:




Claim: The character 'Rudolph the Red-Nosed Reindeer' was created for the Montgomery Ward group of department stores.

Status: True.

Origins: To most of us, the character of Rudolph the Red-Nosed Reindeer — immortalized in song and a popular TV special — has always been an essential part of our Christmas folklore. But Rudolph is a decidedly twentieth-century invention whose creation can be traced to a specific time and person.

Rudolph But do you recall . . .came to life in 1939 when the Chicago-based Montgomery Ward company (operators of a chain of department stores) asked one of their copywriters, 34-year-old Robert L. May, to come up with a Christmas story they could give away to shoppers as a promotional gimmick. (The Montgomery Ward stores had been buying and giving away coloring books for Christmas every year, and May's department head saw creating a giveaway booklet of their own as a way to save money.) May, who had a penchant for writing children's stories and limericks, was tapped to create the booklet.


Urban Legends Reference Pages: Holidays (Rudolph the Red-Nosed Reindeer)