Friday, October 01, 2004

brandchannel.com | Product Placement in Movies

Un sitio que cataloga los productos incluidos en las peliculas

ejemplo:


Resident Evil: Apocalypse

Sony / Screen Gems

Weekend gross:US$23.7 M

Featured brands: Chevrolet,
CIBC,
Coca-Cola,
Dodge,
Ericsson,
Magnum
Desert Eagle
, Pizza
Pizza
, Sheraton,
Sony,
Sony Vaio


From Handycams to Vaio laptops, Sony is definitely the brand of choice
for battling zombies and producing movies about them. The film’s
fictional location Raccoon City looks a good deal like Toronto thanks
to the presence of Pizza Pizza and the CIBC building.



brandchannel.com | Product Placement in Movies | Brandcameo | Film Brand Integration | brand cameo

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