Resident Evil viral marketing ploy backfires

Como venderias Resident Evil, el videojuego??

asustando a tus clientes potenciales?


A marketing campaign to promote the latest version of the Resident Evil video game has provoked a panic about the spread of a non-existent mobile phone virus.

Users have received unsolicited SMS text messages on their mobile phones telling them they are infected by the so-called T-Virus, prompting calls to AV company Sophos about the supposed outbreak. The messages are sent from a website designed to promote the game Resident Evil: Outbreak, in which players defend themselves against zombies by blowing their heads off with a shotgun.


digo si recibes esto en mensaje:

"Outbreak: I'm infecting you with t-virus, my code is ******. Forward this to 60022 to get your own code and chance to win prizes. More at t-virus.co.uk."

yeah real genius.


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